https://www.taxtmi.com/caselaws?id=372768 Commission paid to lead generators was held not to form part of the assessable value because their activities were confined to marketing and procuring interest in insurance products, not acting as insurance agents on behalf of the insurer. The reverse charge mechanism under the Finance Act, 1994 was treated as limited to the specific services expressly covered by the charging and machinery provisions, and it could not be expanded by reference to the Insurance Act, 1938. As a result, service tax recovery from the insurer on that basis was rejected, and the departmental attempt to treat lead generators as insurance agents failed. en-us Fri, 21 Dec 2018 00:00:00 +0530 Wed, 17 Apr 2019 11:46:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=372768 Commission paid to lead generators was held not to form part of the assessable value because their activities were confined to marketing and procuring interest in insurance products, not acting as insurance agents on behalf of the insurer. The reverse charge mechanism under the Finance Act, 1994 was treated as limited to the specific services expressly covered by the charging and machinery provisions, and it could not be expanded by reference to the Insurance Act, 1938. As a result, service tax recovery from the insurer on that basis was rejected, and the departmental attempt to treat lead generators as insurance agents failed. Case-Laws Service Tax Fri, 21 Dec 2018 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=372768