https://www.taxtmi.com/caselaws?id=277072 The ITAT upheld the CIT(A)'s decision to treat advertisement expenditure as revenue in nature, following precedents emphasizing business realities over enduring benefit. Additionally, the ITAT supported the use of the Resale Price Method for determining the Arm's Length Price of international transactions, rejecting the Transfer Pricing Officer's approach. Consequently, the Revenue's appeal was dismissed, affirming the CIT(A)'s rulings on both issues. en-us Wed, 31 Oct 2012 00:00:00 +0530 Fri, 23 Nov 2018 15:08:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=277072 The ITAT upheld the CIT(A)'s decision to treat advertisement expenditure as revenue in nature, following precedents emphasizing business realities over enduring benefit. Additionally, the ITAT supported the use of the Resale Price Method for determining the Arm's Length Price of international transactions, rejecting the Transfer Pricing Officer's approach. Consequently, the Revenue's appeal was dismissed, affirming the CIT(A)'s rulings on both issues. Case-Laws Income Tax Wed, 31 Oct 2012 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=277072