https://www.taxtmi.com/caselaws?id=15283 The High Court held in favor of the assessee, ruling that the deduction under section 37(3D) should apply to the advertisement and sales promotion expenses of the new product 'Thums up'. The court emphasized that the provision's objective supported granting the deduction for a new article's production, regardless of formal establishment of a new industrial undertaking. The court found the Tribunal's interpretation legally sustainable and disposed of the case in favor of the assessee, with no costs incurred. en-us Tue, 21 Sep 1999 00:00:00 +0530 Tue, 04 Aug 2009 13:48:46 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=15283 The High Court held in favor of the assessee, ruling that the deduction under section 37(3D) should apply to the advertisement and sales promotion expenses of the new product 'Thums up'. The court emphasized that the provision's objective supported granting the deduction for a new article's production, regardless of formal establishment of a new industrial undertaking. The court found the Tribunal's interpretation legally sustainable and disposed of the case in favor of the assessee, with no costs incurred. Case-Laws Income Tax Tue, 21 Sep 1999 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=15283