https://www.taxtmi.com/caselaws?id=14911 The High Court ruled in favor of the Revenue, determining that the prize scheme and gift expenses constituted sales promotion expenditure under section 37(3A) of the Income-tax Act. The court held that these expenses were aimed at attracting customers and increasing turnover, distinguishing them from essential trade expenses. The decision overturned the Appellate Tribunal's ruling, allowing the Revenue to recover costs incurred during the legal proceedings. en-us Mon, 15 Jun 1998 00:00:00 +0530 Mon, 27 Jul 2009 10:56:43 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=14911 The High Court ruled in favor of the Revenue, determining that the prize scheme and gift expenses constituted sales promotion expenditure under section 37(3A) of the Income-tax Act. The court held that these expenses were aimed at attracting customers and increasing turnover, distinguishing them from essential trade expenses. The decision overturned the Appellate Tribunal's ruling, allowing the Revenue to recover costs incurred during the legal proceedings. Case-Laws Income Tax Mon, 15 Jun 1998 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=14911