https://www.taxtmi.com/caselaws?id=275893 A mark is refused registration where its ordinary public meaning, as applied to the goods, directly refers to their character or quality; here, "Rasoi" was treated as meaning cooking and therefore as a direct reference to cooking oil. Even if a mark does not fall within that direct-reference bar, distinctiveness remains a separate requirement for registrability, because the mark must still distinguish the applicant's goods from others. Common words of the language also cannot ordinarily be monopolised by one trader; only exceptional secondary significance acquired through long use can justify exclusive registration, and that was not shown here. en-us Mon, 12 Apr 1954 00:00:00 +0530 Mon, 22 Oct 2018 11:45:12 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=275893 A mark is refused registration where its ordinary public meaning, as applied to the goods, directly refers to their character or quality; here, "Rasoi" was treated as meaning cooking and therefore as a direct reference to cooking oil. Even if a mark does not fall within that direct-reference bar, distinctiveness remains a separate requirement for registrability, because the mark must still distinguish the applicant's goods from others. Common words of the language also cannot ordinarily be monopolised by one trader; only exceptional secondary significance acquired through long use can justify exclusive registration, and that was not shown here. Case-Laws Indian Laws Mon, 12 Apr 1954 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=275893