https://www.taxtmi.com/article/detailed?id=8196 Goods marketed and sold in a branded retail environment remain brand-associated and taxable where packaging, presentation, store-exclusive sale, website references and billing continue to establish a connection with the retailer's trade name; omission of registered trademarks or addition of a "Marketed by" legend does not, by itself, negate brand association and entitlement to an exemption, and generic descriptors used without changing the surrounding marketing environment will be treated as a brand name. en-us Tue, 09 Oct 2018 06:36:06 +0530 Tue, 09 Oct 2018 06:36:06 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=8196 Goods marketed and sold in a branded retail environment remain brand-associated and taxable where packaging, presentation, store-exclusive sale, website references and billing continue to establish a connection with the retailer's trade name; omission of registered trademarks or addition of a "Marketed by" legend does not, by itself, negate brand association and entitlement to an exemption, and generic descriptors used without changing the surrounding marketing environment will be treated as a brand name. Articles Goods and Services Tax - GST Tue, 09 Oct 2018 06:36:06 +0530 https://www.taxtmi.com/article/detailed?id=8196