https://www.taxtmi.com/caselaws?id=367096 Service tax was upheld on consideration for granting advertising rights and selling advertising space or time because prior tax payment by another entity was not shown to cover the same transaction and full consideration. Advertisements printed on the reverse of tickets remained taxable since tickets do not qualify as books within the relevant statutory definition, so the book or print-media exclusion did not apply. Display of advertisements on LED screens was treated as sale of space or time for advertisement because the assessee controlled the space and allowed its use for consideration. Penalty under section 76 was also sustained because the levy was found clear and not merely interpretative. en-us Mon, 10 Sep 2018 00:00:00 +0530 Tue, 27 Oct 2020 12:46:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=367096 Service tax was upheld on consideration for granting advertising rights and selling advertising space or time because prior tax payment by another entity was not shown to cover the same transaction and full consideration. Advertisements printed on the reverse of tickets remained taxable since tickets do not qualify as books within the relevant statutory definition, so the book or print-media exclusion did not apply. Display of advertisements on LED screens was treated as sale of space or time for advertisement because the assessee controlled the space and allowed its use for consideration. Penalty under section 76 was also sustained because the levy was found clear and not merely interpretative. Case-Laws Service Tax Mon, 10 Sep 2018 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=367096