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    <description>The AAR ruled that printing of leaflets/pamphlets constitutes supply of services under SAC No.9989 rather than supply of goods under Chapter Sub-heading No.4901. The authority determined this was a mixed supply where the dominant element is the message/content printed on the pamphlet, supplied by the buyer. Citing Circular 11/11/2017-GST, the AAR clarified that when content is provided by the publisher while physical inputs belong to the printer, the printing service is the principal supply, making it a service rather than goods.</description>
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