https://www.taxtmi.com/caselaws?id=13682 The High Court ruled in favor of the Revenue, directing the disallowance of excess expenditure on prize coupons for sales promotion under section 37(3A) of the Income-tax Act, 1961. The Court emphasized that the prize scheme constituted sales promotion, falling within the ambit of the Act, and therefore, the Tribunal's decision to delete the disallowance was deemed unjustified. This judgment clarifies the criteria for determining disallowances related to sales promotion expenses, providing guidance on the interpretation and application of relevant provisions in such cases. en-us Thu, 10 Mar 2005 00:00:00 +0530 Sun, 06 Feb 2011 02:13:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=13682 The High Court ruled in favor of the Revenue, directing the disallowance of excess expenditure on prize coupons for sales promotion under section 37(3A) of the Income-tax Act, 1961. The Court emphasized that the prize scheme constituted sales promotion, falling within the ambit of the Act, and therefore, the Tribunal's decision to delete the disallowance was deemed unjustified. This judgment clarifies the criteria for determining disallowances related to sales promotion expenses, providing guidance on the interpretation and application of relevant provisions in such cases. Case-Laws Income Tax Thu, 10 Mar 2005 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=13682