https://www.taxtmi.com/caselaws?id=273417 The High Court upheld the ITAT's decision to adopt the Resale Price Method (RPM) as the Most Appropriate Method for determining the arms' length price in a trading business model case. The Court emphasized flexibility in method selection for accuracy. Issues regarding disallowance of advertisement and publicity expenses and under Section 14A of the Income Tax Act were not extensively discussed, with the Court focusing primarily on transfer pricing methodology. The appeal was dismissed, finding no substantial question of law arising from the issues presented. en-us Wed, 22 Nov 2017 00:00:00 +0530 Mon, 25 Jun 2018 14:15:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=273417 The High Court upheld the ITAT's decision to adopt the Resale Price Method (RPM) as the Most Appropriate Method for determining the arms' length price in a trading business model case. The Court emphasized flexibility in method selection for accuracy. Issues regarding disallowance of advertisement and publicity expenses and under Section 14A of the Income Tax Act were not extensively discussed, with the Court focusing primarily on transfer pricing methodology. The appeal was dismissed, finding no substantial question of law arising from the issues presented. Case-Laws Income Tax Wed, 22 Nov 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=273417