https://www.taxtmi.com/caselaws?id=272469 The Supreme Court held that expenditure on television advertisement film production was revenue expenditure as it aimed at sales promotion. The enduring benefit test was found inapplicable, as categorizing marketing expenses as capital would be illogical. The Court distinguished the case cited by the Revenue, which involved protection fees for lease. Consequently, the appeal was dismissed, ruling in favor of the assessee regarding the deduction for the assessment year 1998-99. en-us Tue, 06 Nov 2012 00:00:00 +0530 Fri, 04 May 2018 13:12:43 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=272469 The Supreme Court held that expenditure on television advertisement film production was revenue expenditure as it aimed at sales promotion. The enduring benefit test was found inapplicable, as categorizing marketing expenses as capital would be illogical. The Court distinguished the case cited by the Revenue, which involved protection fees for lease. Consequently, the appeal was dismissed, ruling in favor of the assessee regarding the deduction for the assessment year 1998-99. Case-Laws Income Tax Tue, 06 Nov 2012 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=272469