https://www.taxtmi.com/caselaws?id=12895 Expenditure on souvenirs and magazines carrying the assessee's name, business particulars and expressions such as "with best wishes from" or "with best compliments from" was treated as advertisement expenditure under section 37(3) of the Income-tax Act, 1961. The publication disclosed the assessee-firm's identity and business nature, and the first appellate authority had accepted the outlay as incurred for advertisement. In the absence of material to show that the page allotment was merely to flatter interested persons, the Tribunal's restrictive view was held unsustainable and the deduction was allowed. en-us Thu, 10 Jan 2002 00:00:00 +0530 Fri, 22 May 2009 18:03:58 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=12895 Expenditure on souvenirs and magazines carrying the assessee's name, business particulars and expressions such as "with best wishes from" or "with best compliments from" was treated as advertisement expenditure under section 37(3) of the Income-tax Act, 1961. The publication disclosed the assessee-firm's identity and business nature, and the first appellate authority had accepted the outlay as incurred for advertisement. In the absence of material to show that the page allotment was merely to flatter interested persons, the Tribunal's restrictive view was held unsustainable and the deduction was allowed. Case-Laws Income Tax Thu, 10 Jan 2002 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=12895