https://www.taxtmi.com/highlights?id=38298 Disallowance of advertisement expenditure - Merely because the assessee segregated the cost of expenditure in relation to a particular project and later stage claimed as general advertisement expenditure that may not alter the character of the advertisement expenditure incurred by the assessee. - AT en-us Mon, 12 Mar 2018 06:17:43 +0530 Mon, 12 Mar 2018 06:17:43 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=38298 Disallowance of advertisement expenditure - Merely because the assessee segregated the cost of expenditure in relation to a particular project and later stage claimed as general advertisement expenditure that may not alter the character of the advertisement expenditure incurred by the assessee. - AT Highlights Income Tax Mon, 12 Mar 2018 06:17:43 +0530 https://www.taxtmi.com/highlights?id=38298