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    <title>Premium Tag for Coffee grown in Araku Valley</title>
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    <description>Registration has been pursued for Araku coffee under Geographical Indication protection to preserve the unique identity of coffee produced by tribal communities in Araku Valley. The Coffee Board&#039;s Integrated Coffee Development Project provides financial support for replanting, consolidation, water harvesting and mechanisation, plus technical assistance and capacity building. The Board promotes collective marketing through incentives to self-help groups and grower collectives, develops exclusive logos linked to geographical distinctiveness, and encourages participation in national speciality coffee competitions to enhance market recognition.</description>
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