https://www.taxtmi.com/caselaws?id=355225 The Tribunal ruled in favor of the appellant, an advertising agency, stating that discounts/commissions/incentives received from Print Media are not liable to service tax. Citing the precedent of Mccan Erickson (India) Pvt. Ltd. vs. Commissioner of Service Tax, Delhi, the Tribunal held that such discounts are not linked to the gross amounts received from clients and therefore should not be taxed. This decision provides relief to the appellant and clarifies the non-taxability of discounts/commissions/incentives from Print Media under service tax laws, aligning with established legal principles in the advertising industry. en-us Thu, 30 Nov 2017 00:00:00 +0530 Mon, 12 Feb 2018 07:19:01 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=355225 The Tribunal ruled in favor of the appellant, an advertising agency, stating that discounts/commissions/incentives received from Print Media are not liable to service tax. Citing the precedent of Mccan Erickson (India) Pvt. Ltd. vs. Commissioner of Service Tax, Delhi, the Tribunal held that such discounts are not linked to the gross amounts received from clients and therefore should not be taxed. This decision provides relief to the appellant and clarifies the non-taxability of discounts/commissions/incentives from Print Media under service tax laws, aligning with established legal principles in the advertising industry. Case-Laws Service Tax Thu, 30 Nov 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=355225