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    <title>2018 (1) TMI 724 - CESTAT NEW DELHI</title>
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    <description>Related-party import agreements that require the buyer to incur advertising and promotion expenditure for the seller&#039;s brand can render that expenditure part of the assessable value under the Customs Valuation Rules, 2007, where it is treated as a condition of sale rather than an independent marketing cost. Non-production of the agreement before valuation authorities may amount to suppression of material facts, permitting invocation of the extended limitation period. On these facts, the valuation addition, differential duty, interest, and penalty were sustained.</description>
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