https://www.taxtmi.com/caselaws?id=197051 Comparative advertising and puffery are permissible so long as an advertisement does not denigrate a rival's goods. An interim injunction against telecast will lie only where the impugned statement prima facie amounts to disparagement or malicious falsehood by targeting the competitor's product. On the facts, the advertisement promoted a mosquito repellant cream by stressing natural additives and reduced risk of rashes and allergy, without directly referring to the rival product. It was treated as at most idle boast or puffery, and the record did not establish prima facie disparagement or malicious falsehood. The application for interim injunction was dismissed. en-us Fri, 04 Dec 2009 00:00:00 +0530 Sat, 23 Dec 2017 10:15:48 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=197051 Comparative advertising and puffery are permissible so long as an advertisement does not denigrate a rival's goods. An interim injunction against telecast will lie only where the impugned statement prima facie amounts to disparagement or malicious falsehood by targeting the competitor's product. On the facts, the advertisement promoted a mosquito repellant cream by stressing natural additives and reduced risk of rashes and allergy, without directly referring to the rival product. It was treated as at most idle boast or puffery, and the record did not establish prima facie disparagement or malicious falsehood. The application for interim injunction was dismissed. Case-Laws Companies Law Fri, 04 Dec 2009 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=197051