https://www.taxtmi.com/caselaws?id=196741 Comparative advertising is lawful as puffery or genuine comparison, but it becomes actionable when it denigrates an identifiable competitor product. The orange soap shown in the advertisement was found to correspond to the plaintiff's DETTOL Original soap by colour, shape, contours and wrapper impression, and the impugned portion crossed from praise into denigration, attacking the brand's goodwill. Civil jurisdiction was not barred by the Monopolies and Restrictive Trade Practices Act, the Consumer Protection Act or Section 41(h) of the Specific Relief Act, so the disparagement suit could proceed. Targeted injunctive relief and punitive damages were granted, while quantified compensatory damages were denied for lack of proof. en-us Mon, 07 Jul 2008 00:00:00 +0530 Wed, 13 Dec 2017 14:09:54 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=196741 Comparative advertising is lawful as puffery or genuine comparison, but it becomes actionable when it denigrates an identifiable competitor product. The orange soap shown in the advertisement was found to correspond to the plaintiff's DETTOL Original soap by colour, shape, contours and wrapper impression, and the impugned portion crossed from praise into denigration, attacking the brand's goodwill. Civil jurisdiction was not barred by the Monopolies and Restrictive Trade Practices Act, the Consumer Protection Act or Section 41(h) of the Specific Relief Act, so the disparagement suit could proceed. Targeted injunctive relief and punitive damages were granted, while quantified compensatory damages were denied for lack of proof. Case-Laws Companies Law Mon, 07 Jul 2008 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=196741