https://www.taxtmi.com/caselaws?id=196738 A television commercial claiming that a toothpaste was the only product containing all three ingredients and the first all-round protection toothpaste was treated as a misleading representation and an unfair trade practice. Commercial speech is protected, but that protection is limited where advertisements convey false or unsupported factual superiority claims. The Court distinguished permissible puffery from statements likely to create a false consumer impression, and considered public interest and consumer protection relevant to interim relief. On the materials placed before it, the exclusivity and priority claims lacked scientific support and were restrained, while the matter was not treated as actionable disparagement of the rival product. en-us Thu, 04 Sep 2008 00:00:00 +0530 Fri, 29 Nov 2024 18:24:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=196738 A television commercial claiming that a toothpaste was the only product containing all three ingredients and the first all-round protection toothpaste was treated as a misleading representation and an unfair trade practice. Commercial speech is protected, but that protection is limited where advertisements convey false or unsupported factual superiority claims. The Court distinguished permissible puffery from statements likely to create a false consumer impression, and considered public interest and consumer protection relevant to interim relief. On the materials placed before it, the exclusivity and priority claims lacked scientific support and were restrained, while the matter was not treated as actionable disparagement of the rival product. Case-Laws Indian Laws Thu, 04 Sep 2008 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=196738