https://www.taxtmi.com/caselaws?id=195363 In an online trademark dispute over matrimonial advertising, the Court held that use of registered marks' descriptive constituent words as keywords, in ad text, or in sponsored links did not amount to infringement or passing off where the words were needed to describe the services and did not unfairly exploit the mark's distinctive character or reputation. It also held that the search engine's keyword suggestion tool did not, on these facts, create contributory infringement. The plaint was not rejected or stayed after amendment cured the earlier defect, and no wilful disobedience of the interim order was established. Impleadment of the holding company was allowed for effective adjudication. en-us Thu, 30 Sep 2010 00:00:00 +0530 Fri, 27 Oct 2017 15:39:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=195363 In an online trademark dispute over matrimonial advertising, the Court held that use of registered marks' descriptive constituent words as keywords, in ad text, or in sponsored links did not amount to infringement or passing off where the words were needed to describe the services and did not unfairly exploit the mark's distinctive character or reputation. It also held that the search engine's keyword suggestion tool did not, on these facts, create contributory infringement. The plaint was not rejected or stayed after amendment cured the earlier defect, and no wilful disobedience of the interim order was established. Impleadment of the holding company was allowed for effective adjudication. Case-Laws Law of Competition Thu, 30 Sep 2010 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=195363