https://www.taxtmi.com/caselaws?id=348266 The Tribunal allowed the appeal, directing the deletion of the transfer pricing adjustment and treating all advertisement and sales promotion expenses as revenue expenditure. It emphasized functional comparability in transfer pricing and that expenses for business promotion should be considered revenue expenditure, particularly when the brand is not owned by the assessee. en-us Fri, 01 Sep 2017 00:00:00 +0530 Tue, 19 Sep 2017 12:05:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=348266 The Tribunal allowed the appeal, directing the deletion of the transfer pricing adjustment and treating all advertisement and sales promotion expenses as revenue expenditure. It emphasized functional comparability in transfer pricing and that expenses for business promotion should be considered revenue expenditure, particularly when the brand is not owned by the assessee. Case-Laws Income Tax Fri, 01 Sep 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=348266