https://www.taxtmi.com/caselaws?id=346133 The Court ruled in favor of the appellant, disallowing the remand to the Assessing Officer/Transfer Pricing Officer for determining the arms length price of the alleged international transaction involving advertising, marketing, and publicity (AMP) expenses. The Court emphasized the Revenue's failure to establish the existence of the international transaction, citing precedents and setting aside the Bright Line Test as a determining factor. The appellant's challenge to the ITAT order was successful due to the lack of proof of the contested transaction, resulting in a favorable outcome in the dispute over AMP expenses. en-us Mon, 31 Jul 2017 00:00:00 +0530 Wed, 02 Aug 2017 16:00:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=346133 The Court ruled in favor of the appellant, disallowing the remand to the Assessing Officer/Transfer Pricing Officer for determining the arms length price of the alleged international transaction involving advertising, marketing, and publicity (AMP) expenses. The Court emphasized the Revenue's failure to establish the existence of the international transaction, citing precedents and setting aside the Bright Line Test as a determining factor. The appellant's challenge to the ITAT order was successful due to the lack of proof of the contested transaction, resulting in a favorable outcome in the dispute over AMP expenses. Case-Laws Income Tax Mon, 31 Jul 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=346133