https://www.taxtmi.com/news?id=18260 Proposed GST materially raises tax incidence on aerated beverages, prompting the company to implement minimal retail price increases for aerated drinks while absorbing part of the tax. The company has instructed bottling partners to reduce prices for its packaged drinking water brand and to launch a lower priced "Value Water" category. The pricing strategy directs bottlers to absorb a significant portion of the tax increase, introduce affordable product tiers, and pass on consumer benefits where feasible. en-us Tue, 27 Jun 2017 17:18:44 +0530 Tue, 27 Jun 2017 17:18:44 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=18260 Proposed GST materially raises tax incidence on aerated beverages, prompting the company to implement minimal retail price increases for aerated drinks while absorbing part of the tax. The company has instructed bottling partners to reduce prices for its packaged drinking water brand and to launch a lower priced "Value Water" category. The pricing strategy directs bottlers to absorb a significant portion of the tax increase, introduce affordable product tiers, and pass on consumer benefits where feasible. News - Tue, 27 Jun 2017 17:18:44 +0530 https://www.taxtmi.com/news?id=18260