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    <title>2017 (5) TMI 1388 - CESTAT CHENNAI</title>
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    <description>The Tribunal ruled in favor of the appellant, M/s. Ford India Pvt. Ltd., holding that the advertisement expenses incurred by dealers should not be included in the assessable value of cars under Section 4 of the Central Excise Act, 1944. The Tribunal found that there was no legal enforceability for dealers to incur these expenses, and the expenses did not constitute an extraneous consideration beyond the price of the cars. The decision aligned with established case law principles, and the appeal was allowed with consequential relief.</description>
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    <pubDate>Wed, 26 Apr 2017 00:00:00 +0530</pubDate>
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      <link>https://www.taxtmi.com/caselaws?id=343650</link>
      <description>The Tribunal ruled in favor of the appellant, M/s. Ford India Pvt. Ltd., holding that the advertisement expenses incurred by dealers should not be included in the assessable value of cars under Section 4 of the Central Excise Act, 1944. The Tribunal found that there was no legal enforceability for dealers to incur these expenses, and the expenses did not constitute an extraneous consideration beyond the price of the cars. The decision aligned with established case law principles, and the appeal was allowed with consequential relief.</description>
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      <pubDate>Wed, 26 Apr 2017 00:00:00 +0530</pubDate>
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