https://www.taxtmi.com/caselaws?id=343614 The appeal was allowed by the Tribunal, setting aside the assessment order and remanding the matter to the Transfer Pricing Officer/Assessing Officer for a fresh determination. The Tribunal directed the authorities to decide the arm's length price of Advertising, Marketing & Promotion (AMP) expenses in line with previous case law, emphasizing the need to apply the Special Bench decision in its entirety and consider the Transactional Net Margin Method (TNMM) for AMP expenditure adjustments. The appellant's challenges regarding the Bright Line Test application and penalty proceedings were upheld, leading to a favorable outcome for the assessee. en-us Tue, 16 May 2017 00:00:00 +0530 Tue, 30 May 2017 14:31:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=343614 The appeal was allowed by the Tribunal, setting aside the assessment order and remanding the matter to the Transfer Pricing Officer/Assessing Officer for a fresh determination. The Tribunal directed the authorities to decide the arm's length price of Advertising, Marketing & Promotion (AMP) expenses in line with previous case law, emphasizing the need to apply the Special Bench decision in its entirety and consider the Transactional Net Margin Method (TNMM) for AMP expenditure adjustments. The appellant's challenges regarding the Bright Line Test application and penalty proceedings were upheld, leading to a favorable outcome for the assessee. Case-Laws Income Tax Tue, 16 May 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=343614