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    <title>2017 (5) TMI 527 - ITAT MUMBAI</title>
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    <description>The Tribunal ruled in favor of the assessee on various issues including additions based on AIR information, content cost treatment, sales promotion and advertisement expenditure, and legal and professional fees. The Tribunal directed the AO to allow certain expenses and deductions based on industry standards and established accounting principles. Additionally, the Tribunal upheld the deletion of additions under Section 68 for both domestic and non-resident investors, criticizing the AO for lack of evidence and thorough investigation. The judgment emphasized the importance of proper evidence and adherence to accounting principles and judicial precedents.</description>
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      <description>The Tribunal ruled in favor of the assessee on various issues including additions based on AIR information, content cost treatment, sales promotion and advertisement expenditure, and legal and professional fees. The Tribunal directed the AO to allow certain expenses and deductions based on industry standards and established accounting principles. Additionally, the Tribunal upheld the deletion of additions under Section 68 for both domestic and non-resident investors, criticizing the AO for lack of evidence and thorough investigation. The judgment emphasized the importance of proper evidence and adherence to accounting principles and judicial precedents.</description>
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