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    <title>Mega Prizes of 1 crore, 50 lakh and 25 lakh for Consumers making digital payments of less than 1600</title>
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    <description>A national promotional scheme uses daily, weekly and monthly lucky-draw incentives to encourage small-value digital payments. Eligible channels include RuPay cards, UPI/BHIM, USSD *99# and Aadhaar Enabled Payment System (AePS). The 100-day initiative pairs centralized prize draws and public outreach events to drive adoption, widen formal financial access, and measure impact through qualification volumes, prize disbursements and increased platform usage.</description>
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