https://www.taxtmi.com/highlights?id=34191 The liability of sales and promotion expenses or advertisement lies with the wholesale buyers and not on the assessee and assessee merely acts as a coordinating/managing central agency. But such a managing and coordinating of advertisement does not implicate the assessee that it is the sole beneficiary or owner of the entire premium money generated - AT en-us Fri, 07 Apr 2017 08:35:41 +0530 Fri, 07 Apr 2017 08:35:41 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=34191 The liability of sales and promotion expenses or advertisement lies with the wholesale buyers and not on the assessee and assessee merely acts as a coordinating/managing central agency. But such a managing and coordinating of advertisement does not implicate the assessee that it is the sole beneficiary or owner of the entire premium money generated - AT Highlights Income Tax Fri, 07 Apr 2017 08:35:41 +0530 https://www.taxtmi.com/highlights?id=34191