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    <title>Promotion of Digital/Cashless Transactions by Government</title>
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    <description>Government incentive schemes and operational measures aim to promote electronic payments: consumer and merchant prize schemes for transactions via AEPS, USSD, UPI and RuPay; district allocations from a central fund to convert Jan Dhan accounts to digital use with an incentive of Rs. 10 per individual after two successful digital transactions; NITI Aayog disbursed initial funds. Complementary actions include BHIM UPI launch, Unified USSD 2.0, Aadhaar Pay pilot approval, NETC RFID tolling approval, and temporary MDR caps for debit card transactions, guided by the RBI&#039;s Vision 2018 priorities.</description>
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