https://www.taxtmi.com/caselaws?id=340659 Transfer pricing regulations apply to transactions characterised as international transactions; allocation of advertising and marketing promotion (AMP) expenses depends on existence of binding arrangements or concurrent actions by associated enterprises, and absent proof of such obligations the AMP expenditure was not an international transaction and the addition was deleted. Transactional net margin method deemed the most appropriate method subject to confirmation. A selected industry comparable was upheld as acceptable on facts; idle capacity differences require adjustment and matter remitted to AO for quantification. No adjustment for customs duty was warranted on the facts; business promotion expenses disallowed for lack of vouchers and the addition confirmed. en-us Fri, 10 Feb 2017 00:00:00 +0530 Sat, 24 Jan 2026 10:00:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=340659 Transfer pricing regulations apply to transactions characterised as international transactions; allocation of advertising and marketing promotion (AMP) expenses depends on existence of binding arrangements or concurrent actions by associated enterprises, and absent proof of such obligations the AMP expenditure was not an international transaction and the addition was deleted. Transactional net margin method deemed the most appropriate method subject to confirmation. A selected industry comparable was upheld as acceptable on facts; idle capacity differences require adjustment and matter remitted to AO for quantification. No adjustment for customs duty was warranted on the facts; business promotion expenses disallowed for lack of vouchers and the addition confirmed. Case-Laws Income Tax Fri, 10 Feb 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=340659