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    <title>2017 (3) TMI 866 - CESTAT MUMBAI</title>
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    <description>Advertisement placed in a foreign magazine for the fertilizer industry was treated as falling within the print media exclusion from service tax on sale of space or time for advertisement. The publication was examined under the definition of a book in the Press and Registration of Books Act, 1867 and found to be a printed publication dealing with industry information, machinery and related articles, rather than a commercial directory or promotional catalogue. On that basis, the advertisement was held exempt from tax under the relevant Finance Act provision, and the service tax demand was not sustainable.</description>
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