https://www.taxtmi.com/caselaws?id=190652 The Tribunal set aside the demand for service tax on certain activities like media plan budgeting, sales strategy development, and data analysis, finding them unrelated to advertisement consultancy. The demand for service tax beyond the normal period for media consultancy was also set aside as the appellants believed in good faith that it was not covered under their services. Penalties were waived due to no intent to evade payment, resulting in the appellants not being liable for any penalties. The appeal was disposed of in favor of the appellants. en-us Tue, 09 Apr 2013 00:00:00 +0530 Tue, 21 Feb 2017 16:25:07 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=190652 The Tribunal set aside the demand for service tax on certain activities like media plan budgeting, sales strategy development, and data analysis, finding them unrelated to advertisement consultancy. The demand for service tax beyond the normal period for media consultancy was also set aside as the appellants believed in good faith that it was not covered under their services. Penalties were waived due to no intent to evade payment, resulting in the appellants not being liable for any penalties. The appeal was disposed of in favor of the appellants. Case-Laws Service Tax Tue, 09 Apr 2013 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=190652