https://www.taxtmi.com/highlights?id=33290 ALP - brand promotion expenses - TPO has not been able to prove that the AMP expenses incurred was not for the benefit of the assessee - The payment made by the assessee under the head AMP to the domestic parties cannot be termed as international transaction. - AT en-us Tue, 14 Feb 2017 08:48:39 +0530 Tue, 14 Feb 2017 08:48:39 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=33290 ALP - brand promotion expenses - TPO has not been able to prove that the AMP expenses incurred was not for the benefit of the assessee - The payment made by the assessee under the head AMP to the domestic parties cannot be termed as international transaction. - AT Highlights Income Tax Tue, 14 Feb 2017 08:48:39 +0530 https://www.taxtmi.com/highlights?id=33290