https://www.taxtmi.com/caselaws?id=337724 Fabrication, erection, installation, transportation, site civil work, supplying and fixing, repairing, painting and installation of signboards and allied items were held outside the scope of advertising agency service where the work was performed to customer specifications or government standards and did not involve designing, visualising or conceptualising the material. The Tribunal noted that the service provider had no design discretion and was not engaged in creating advertising content or concept. On that basis, services lacking those core elements were treated as not taxable under advertising agency service, and the service tax demands were found unsustainable. en-us Thu, 08 Dec 2016 00:00:00 +0530 Mon, 16 Jan 2017 08:24:17 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=337724 Fabrication, erection, installation, transportation, site civil work, supplying and fixing, repairing, painting and installation of signboards and allied items were held outside the scope of advertising agency service where the work was performed to customer specifications or government standards and did not involve designing, visualising or conceptualising the material. The Tribunal noted that the service provider had no design discretion and was not engaged in creating advertising content or concept. On that basis, services lacking those core elements were treated as not taxable under advertising agency service, and the service tax demands were found unsustainable. Case-Laws Service Tax Thu, 08 Dec 2016 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=337724