https://www.taxtmi.com/caselaws?id=334345 The Tribunal allowed the assessee's appeals, ruling that the disallowance of sales promotion expenses under Section 37(1) for assessment years 2010-11 & 2011-12 was unjustified. It held that the expenses were legitimate and necessary for business promotion, predating the applicability of the CBDT Circular dated 1-8-2012. The Tribunal emphasized the genuine nature of the expenses and their business purpose, ultimately overturning the CIT(A)'s decision and supporting the assessee's position. en-us Wed, 21 Sep 2016 00:00:00 +0530 Thu, 10 Nov 2016 17:45:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=334345 The Tribunal allowed the assessee's appeals, ruling that the disallowance of sales promotion expenses under Section 37(1) for assessment years 2010-11 & 2011-12 was unjustified. It held that the expenses were legitimate and necessary for business promotion, predating the applicability of the CBDT Circular dated 1-8-2012. The Tribunal emphasized the genuine nature of the expenses and their business purpose, ultimately overturning the CIT(A)'s decision and supporting the assessee's position. Case-Laws Income Tax Wed, 21 Sep 2016 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=334345