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    <title>With an aim to drive awareness around Diwali on the availability of Indian Gold Coin, MMTC along with World Gold Council launch a multimedia advertising campaign</title>
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    <description>The Indian Gold Coin is promoted as a national branded sovereign gold offering available through MMTC outlets and select bank branches, uniquely hallmarked by the Bureau of Indian Standards for purity. It is 24 karat 999 fineness with positive tolerances, tamper proof packaging and anti counterfeit features. Minted domestically from gold sourced under the Gold Monetisation Scheme, the coin supports recycling through a transparent buy back mechanism and advances the government&#039;s Make in India objective to reduce reliance on gold imports.</description>
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