https://www.taxtmi.com/highlights?id=31075 CIT may not agree with the view taken by the ld AO. Anyway, this does not make the order passed by the ld Assessing Officer unsustainable in law as on the issue of deductibility of advertisement and sales promotion expenditure, nothing was brought on record to show that any enduring benefit has resulted in favour of the assessee which makes it capital expenditure - AT en-us Tue, 06 Sep 2016 13:23:43 +0530 Tue, 06 Sep 2016 13:23:43 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=31075 CIT may not agree with the view taken by the ld AO. Anyway, this does not make the order passed by the ld Assessing Officer unsustainable in law as on the issue of deductibility of advertisement and sales promotion expenditure, nothing was brought on record to show that any enduring benefit has resulted in favour of the assessee which makes it capital expenditure - AT Highlights Income Tax Tue, 06 Sep 2016 13:23:43 +0530 https://www.taxtmi.com/highlights?id=31075