https://www.taxtmi.com/caselaws?id=327450 The tribunal ruled in favor of the assessee, determining that the Advertisement, Marketing, and Sales Promotion (AMP) expenses were not an international transaction, leading to the deletion of Transfer Pricing adjustments. Additionally, the tribunal allowed the set-off of unabsorbed depreciation indefinitely and dismissed the inclusion of selling expenses for determining brand value. The tribunal also rejected the application of the Bright Line Test for determining the Arm's Length Price of international transactions. The appeals filed by the assessee were allowed for all three assessment years, while those filed by the Assessing Officer were dismissed. en-us Wed, 04 May 2016 00:00:00 +0530 Fri, 12 Aug 2016 12:54:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=327450 The tribunal ruled in favor of the assessee, determining that the Advertisement, Marketing, and Sales Promotion (AMP) expenses were not an international transaction, leading to the deletion of Transfer Pricing adjustments. Additionally, the tribunal allowed the set-off of unabsorbed depreciation indefinitely and dismissed the inclusion of selling expenses for determining brand value. The tribunal also rejected the application of the Bright Line Test for determining the Arm's Length Price of international transactions. The appeals filed by the assessee were allowed for all three assessment years, while those filed by the Assessing Officer were dismissed. Case-Laws Income Tax Wed, 04 May 2016 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=327450