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    <title>Intellectual Property Sale -Service Tax Applicability</title>
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    <description>Tax treatment of a registered brand transfer depends on whether the transaction is a temporary transfer or permitting the use of an intellectual property right (a declared service attracting service tax) or a genuine/permanent transfer treated as a sale attracting VAT/sales tax. Recent guidance confirms VAT may be levied on transfers of rights to use intangibles, including transfers to multiple users. Determination requires a precise, clause by clause analysis of the agreement to establish substance over form.</description>
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