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    <title>2016 (4) TMI 203 - ITAT KOLKATA</title>
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    <description>The tribunal partially allowed the appeal by significantly reducing or reversing the disallowances made by the AO and CIT(A) for various business expenses claimed by the assessee, emphasizing the importance and consistency of these expenses in the business operations. The tribunal recognized the significance of sample book distribution in the publication industry, the nature of carriage inward and outward expenses, the cultural significance of Ganesh Puja and Bengali New Year celebrations, the necessity of sales promotion expenses for business promotion, and the regularity of canvassing charges.</description>
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      <description>The tribunal partially allowed the appeal by significantly reducing or reversing the disallowances made by the AO and CIT(A) for various business expenses claimed by the assessee, emphasizing the importance and consistency of these expenses in the business operations. The tribunal recognized the significance of sample book distribution in the publication industry, the nature of carriage inward and outward expenses, the cultural significance of Ganesh Puja and Bengali New Year celebrations, the necessity of sales promotion expenses for business promotion, and the regularity of canvassing charges.</description>
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