Advertisement Expenses Fully Allowable: No Deferred Revenue Expenditure in Tax Laws, All Costs Permitted by Authorities. https://www.taxtmi.com/highlights?id=28030 Expenses incurred during the year on account of advertisement and publicity - here is no concept of deferred revenue expenditure in Income-tax laws. The genuineness of the expenditure has not been doubted by the revenue authorities - entire expenditure allowed - AT en-us Fri, 18 Mar 2016 14:28:56 +0530 Fri, 18 Mar 2016 14:28:56 +0530 TaxTMI RSS Generator Advertisement Expenses Fully Allowable: No Deferred Revenue Expenditure in Tax Laws, All Costs Permitted by Authorities. https://www.taxtmi.com/highlights?id=28030 Expenses incurred during the year on account of advertisement and publicity - here is no concept of deferred revenue expenditure in Income-tax laws. The genuineness of the expenditure has not been doubted by the revenue authorities - entire expenditure allowed - AT Highlights Income Tax Fri, 18 Mar 2016 14:28:56 +0530 https://www.taxtmi.com/highlights?id=28030