https://www.taxtmi.com/caselaws?id=325406 Transfer pricing benchmarking based on selected comparables could not be finally sustained where the assessee was not given an effective opportunity to object and its alternative analysis was not examined; the matter was remanded for fresh adjudication after reasonable hearing. Advertisement and publicity expenditure on product promotion, including hoardings, banners, media publicity and catalogues, was treated as revenue in nature because no enduring capital asset was shown, so the disallowance failed. Intangible rights acquired under business purchase arrangements, including goodwill, exclusive business rights, patents, trademarks and intellectual property rights, were held eligible for depreciation when used in the business. en-us Fri, 12 Feb 2016 00:00:00 +0530 Fri, 18 Mar 2016 08:11:49 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=325406 Transfer pricing benchmarking based on selected comparables could not be finally sustained where the assessee was not given an effective opportunity to object and its alternative analysis was not examined; the matter was remanded for fresh adjudication after reasonable hearing. Advertisement and publicity expenditure on product promotion, including hoardings, banners, media publicity and catalogues, was treated as revenue in nature because no enduring capital asset was shown, so the disallowance failed. Intangible rights acquired under business purchase arrangements, including goodwill, exclusive business rights, patents, trademarks and intellectual property rights, were held eligible for depreciation when used in the business. Case-Laws Income Tax Fri, 12 Feb 2016 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=325406