https://www.taxtmi.com/circulars?id=54319 Relying on judicial decisions that the media-agency relationship is principal to principal, the Board clarifies that amounts retained by advertising agencies for booking, procuring or canvassing advertisements do not attract TDS as commission; the Circular further distinguishes such media booking margins from commissions payable for engagement of models, artists and similar services. en-us Mon, 29 Feb 2016 00:00:00 +0530 Tue, 01 Mar 2016 17:04:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/circulars?id=54319 Relying on judicial decisions that the media-agency relationship is principal to principal, the Board clarifies that amounts retained by advertising agencies for booking, procuring or canvassing advertisements do not attract TDS as commission; the Circular further distinguishes such media booking margins from commissions payable for engagement of models, artists and similar services. Circulars Income Tax Mon, 29 Feb 2016 00:00:00 +0530 https://www.taxtmi.com/circulars?id=54319