https://www.taxtmi.com/caselaws?id=177905 The Tribunal upheld the CIT(A)'s decision, allowing the expenditure on advertisement and sales promotion as revenue expenditure for the assessment years 1999-2000 and 2001-02. The Tribunal found that the expenses were recurring and did not confer any enduring benefit or result in the acquisition of intangible assets. The Revenue's argument that the expenditure was for brand building and not product promotion was dismissed. The Tribunal concluded that the expenditure was wholly and exclusively for the business's purpose and thus allowable as revenue expenditure. The appeals filed by the Revenue were dismissed. en-us Thu, 31 Dec 2009 00:00:00 +0530 Thu, 21 Jan 2016 16:41:38 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=177905 The Tribunal upheld the CIT(A)'s decision, allowing the expenditure on advertisement and sales promotion as revenue expenditure for the assessment years 1999-2000 and 2001-02. The Tribunal found that the expenses were recurring and did not confer any enduring benefit or result in the acquisition of intangible assets. The Revenue's argument that the expenditure was for brand building and not product promotion was dismissed. The Tribunal concluded that the expenditure was wholly and exclusively for the business's purpose and thus allowable as revenue expenditure. The appeals filed by the Revenue were dismissed. Case-Laws Income Tax Thu, 31 Dec 2009 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=177905