https://www.taxtmi.com/caselaws?id=176257 Advertisement and publicity expenses borne by dealers and franchisees were not includible in assessable value under the amended valuation regime of section 4 of the Central Excise Act, 1944, because shared advertising costs could not be treated as the manufacturer's expenditure merely due to their sales-promotion effect. The Tribunal held that the amended transaction value concept did not permit inclusion where the advertising activity also benefited the dealer and was not exclusively the assessee's liability. The departmental circular was found inconsistent with the statutory scheme as interpreted in earlier decisions, and the demands and penalties were set aside. en-us Tue, 24 Apr 2007 00:00:00 +0530 Thu, 19 Apr 2018 09:45:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=176257 Advertisement and publicity expenses borne by dealers and franchisees were not includible in assessable value under the amended valuation regime of section 4 of the Central Excise Act, 1944, because shared advertising costs could not be treated as the manufacturer's expenditure merely due to their sales-promotion effect. The Tribunal held that the amended transaction value concept did not permit inclusion where the advertising activity also benefited the dealer and was not exclusively the assessee's liability. The departmental circular was found inconsistent with the statutory scheme as interpreted in earlier decisions, and the demands and penalties were set aside. Case-Laws Central Excise Tue, 24 Apr 2007 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=176257