https://www.taxtmi.com/caselaws?id=268384 Expenditure incurred in the ordinary course of retail business for advertisement, customer incentives, recruitment and training was held to be revenue in nature because it did not create any enduring capital asset. The Tribunal followed the assessee's own earlier year and jurisdictional precedents to reject partial capitalisation of advertisement and marketing , holding that no estimated 25% disallowance was sustainable. On the same reasoning, recruitment and training expenses were also allowed in full as revenue expenditure, and the alternative claim for depreciation did not arise. en-us Thu, 02 Jul 2015 00:00:00 +0530 Fri, 06 Nov 2015 19:12:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=268384 Expenditure incurred in the ordinary course of retail business for advertisement, customer incentives, recruitment and training was held to be revenue in nature because it did not create any enduring capital asset. The Tribunal followed the assessee's own earlier year and jurisdictional precedents to reject partial capitalisation of advertisement and marketing , holding that no estimated 25% disallowance was sustainable. On the same reasoning, recruitment and training expenses were also allowed in full as revenue expenditure, and the alternative claim for depreciation did not arise. Case-Laws Income Tax Thu, 02 Jul 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=268384