https://www.taxtmi.com/caselaws?id=267206 The Tribunal set aside the order and remitted the matter to the Transfer Pricing Officer/AO for fresh determination of the Arm's Length Price (ALP) of the international transaction of Advertisement, Marketing, and Promotion (AMP) spend in line with the guidelines from the Delhi High Court. It stressed the importance of detailed functional analysis of AMP expenses and comparables, excluding direct selling expenses. The Court emphasized proper adjustments and suitable benchmarking methods for AMP expenses. en-us Fri, 28 Aug 2015 00:00:00 +0530 Fri, 30 Oct 2015 16:24:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=267206 The Tribunal set aside the order and remitted the matter to the Transfer Pricing Officer/AO for fresh determination of the Arm's Length Price (ALP) of the international transaction of Advertisement, Marketing, and Promotion (AMP) spend in line with the guidelines from the Delhi High Court. It stressed the importance of detailed functional analysis of AMP expenses and comparables, excluding direct selling expenses. The Court emphasized proper adjustments and suitable benchmarking methods for AMP expenses. Case-Laws Income Tax Fri, 28 Aug 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=267206