https://www.taxtmi.com/caselaws?id=267159 The Hon'ble Tribunal upheld the validity of reassessment proceedings under Section 147 for the Assessee-company, dismissing the AO's disallowance of 81.25% of advertisement and sales promotion expenses. Relying on previous judgments, including the decision in Star India Pvt. Ltd., the Tribunal favored the Assessee for assessment years 2004-05, 2006-07, and 2007-08. The appeals by the AO and the Assessee's cross-objection were dismissed, with the order pronounced on 9.10.2015. en-us Fri, 09 Oct 2015 00:00:00 +0530 Fri, 30 Oct 2015 12:24:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=267159 The Hon'ble Tribunal upheld the validity of reassessment proceedings under Section 147 for the Assessee-company, dismissing the AO's disallowance of 81.25% of advertisement and sales promotion expenses. Relying on previous judgments, including the decision in Star India Pvt. Ltd., the Tribunal favored the Assessee for assessment years 2004-05, 2006-07, and 2007-08. The appeals by the AO and the Assessee's cross-objection were dismissed, with the order pronounced on 9.10.2015. Case-Laws Income Tax Fri, 09 Oct 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=267159