https://www.taxtmi.com/caselaws?id=265784 Disallowance of advertisement expenditure on the basis that the bills were accommodation entries was held unsustainable where the assessee produced confirmation and supporting material showing actual advertising services. The addition rested mainly on the statement of the alleged entry provider and an inference that rate cards, TRP ratings and other corroboration were insufficient, but that material did not by itself establish that the impugned bills were non-genuine. Following coordinate Bench decisions on identical facts, it was held that transactions found non-genuine in other concerns of the same person could not, without more, justify treating these bills as sham. The addition was deleted. en-us Wed, 02 Sep 2015 00:00:00 +0530 Thu, 15 Oct 2015 08:16:26 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=265784 Disallowance of advertisement expenditure on the basis that the bills were accommodation entries was held unsustainable where the assessee produced confirmation and supporting material showing actual advertising services. The addition rested mainly on the statement of the alleged entry provider and an inference that rate cards, TRP ratings and other corroboration were insufficient, but that material did not by itself establish that the impugned bills were non-genuine. Following coordinate Bench decisions on identical facts, it was held that transactions found non-genuine in other concerns of the same person could not, without more, justify treating these bills as sham. The addition was deleted. Case-Laws Income Tax Wed, 02 Sep 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=265784