https://www.taxtmi.com/highlights?id=24506 Just because an expenditure is debited in books towards brand building, which it purportedly is, and statutory recognition has since been accorded to such an intangible asset, as a “brand” would not by itself imply that an advantage in the capital field, or of enduring value to the business has, arisen to the assessee upon incurring the expenditure. - AT en-us Tue, 01 Sep 2015 08:25:05 +0530 Tue, 01 Sep 2015 08:25:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=24506 Just because an expenditure is debited in books towards brand building, which it purportedly is, and statutory recognition has since been accorded to such an intangible asset, as a “brand” would not by itself imply that an advantage in the capital field, or of enduring value to the business has, arisen to the assessee upon incurring the expenditure. - AT Highlights Income Tax Tue, 01 Sep 2015 08:25:05 +0530 https://www.taxtmi.com/highlights?id=24506